✔ Positioning statement ✔ 3 tagline options ✔ Mission + vision ✔ Elevator pitch
✔ Full messaging framework ✔ 5 taglines ✔ Key messages per audience ✔ Tone of voice guide
✔ Comprehensive messaging ✔ Competitor analysis ✔ Website copy direction ✔ Ad messaging guide ✔ Strategy call
No. This is a complete messaging system covering your positioning, value proposition, key messages, tone of voice, and tagline. The tagline is one small piece.
✔ Positioning statement ✔ 3 tagline options ✔ Mission + vision ✔ Elevator pitch
✔ Full messaging framework ✔ 5 taglines ✔ Key messages per audience ✔ Tone of voice guide
✔ Comprehensive messaging ✔ Competitor analysis ✔ Website copy direction ✔ Ad messaging guide ✔ Strategy call