✔ Market research summary ✔ ICP development ✔ Competitive positioning ✔ Channel recommendations
✔ Full GTM strategy document ✔ Messaging framework ✔ 90-day launch roadmap ✔ Budget allocation ✔ Strategy call
✔ Enterprise GTM strategy ✔ Sales enablement materials ✔ Content plan ✔ KPI framework ✔ 3 strategy calls ✔ 60-day advisory
A GTM strategy focuses specifically on bringing a new product to market. A marketing plan is broader and ongoing.
✔ Market research summary ✔ ICP development ✔ Competitive positioning ✔ Channel recommendations
✔ Full GTM strategy document ✔ Messaging framework ✔ 90-day launch roadmap ✔ Budget allocation ✔ Strategy call
✔ Enterprise GTM strategy ✔ Sales enablement materials ✔ Content plan ✔ KPI framework ✔ 3 strategy calls ✔ 60-day advisory